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Finance software, Payments · Aarhus, Denmark

Price Shape

PriceShape is a pricing software platform that gives webshops and brands competitor price monitoring, market data and automated dynamic pricing.

Headquarters
Aarhus, Denmark

About Price Shape

PriceShape, a Danish company, offers e-commerce retailers, brands and wholesalers live market data covering competitor prices, stock levels and product performance, along with rules-based dynamic pricing automation. It also covers marketing budget optimisation, marketplace insight, distributor relations and cross-border data, plus an AI pricing analyst called Penny. The company is ISO 27001-certified, says it scans 1.3M+ webshops daily, and holds G2 Leader and High Performer badges.

What Price Shape offers

  • Competitor price monitoring
  • Dynamic and automated pricing
  • Product performance analytics
  • Marketing/ad budget optimisation
  • Marketplace sales strategy and data insights
  • Key account management and retailer monitoring for brands
  • Market insight and management reporting
  • Cross-border data
  • Penny AI pricing analyst
  • Market reports

Who Price Shape serves

  • E-commerce retailers and webshops
  • Brands
  • Wholesalers
  • E-commerce and pricing teams

Topics

  • price monitoring
  • dynamic pricing
  • e-commerce
  • competitive intelligence
  • retail pricing
  • market data
  • AI pricing analytics
  • SaaS
  • brand monitoring

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Profile researched by Alexandra Studio from public information about Price Shape, updated 10 November 2026. Something wrong or missing? Update your company or remove it.