Alexandra Studio · Fintech Growth Hacking · Stockholm
Alexandra Grisanti is a B2B growth hacker working with European fintech companies from Stockholm, Sweden, through her studio Alexandra Studio. She helps fintechs of 15 to 25 people win qualified leads and booked calls using co-hosted in-person events and LinkedIn content instead of paid advertising.
Collaboration is the Source of Growth— Hypergrowth Fractional CMO for Fintech.
I work with co-hosting events in eight weeks, putting your company in front of the people who want to know about it and the content that makes those rooms visible. No ads. One flat fee and clear terms. We measure ourself with B2B qualified leads because we believe collaboration is the answer.
45 000 SEK / month · 8-week term · 25% discount for First Time Customers · no ad spend, no extra costs
Have Worked with & Am Working With
It's all about Fintech.
A public track record.
Nordic Fintech Magazine
On go-to-market for Nordic fintechs — why "book a demo" stopped working, and what replaced it.
Stockholm Fintech Week
On stage on growth in the Nordic fintech ecosystem.
11+ events hosted
All in Stockholm, in person, with the guest list I built.
Get Fintech Marketing measured with qualified B2B leads.
Most consultants sell activity. Well only sell outcome, so the definitions have to be public — including what I need from you, because that's the magic that makes this works. Eight weeks is short enough that you find out fast.
45 000 SEK / month 8-week term · no ad spend · 5 qualified sales meetings
30 qualified leads and 5 held calls within 8 weeks.
An active reader who is opening and clicking links via substack, who has also engaged with one linkedin post from your company in the past 8 weeks.
Booked and attended, at least 15 minutes, with someone who can influence the buying decision. No-shows don't count toward the number. These calls are signed off before hand and attendance is recorded.
- A Google account on your organisation's domain
- Permission to run a newsletter on your behalf
- Admin access to your company Linkedin page
- 1 hour a month meeting with your internal project owner
- Permission to associate your brand with ecosystem partners
If the targets aren't met, the invoice isn't sent. 30 qualified leads and 5 meetings in 8 weeks or you don't get an invoice.
These terms go into the engagement agreement before we start. We unfortunately have limited capacity for clients. Taking a limited number of new clients for Fall 2026.
Book a callOr just hear it from me.
Alexandra Grisanti
I'm a B2B growth hacker for European fintechs, based in Stockholm. I came into growth through design and UX research — two years at Zwapgrid building fintech product — which is why my version of growth starts with the buyer rather than the channel.
Alongside client work I run the Operator Network, an application-only C-suite community in Stockholm, and write Stockholm Growth & Fintech for 1 500+ Nordic operators. Those are the rooms your team ends up in. I've been featured in Nordic Fintech Magazine and speak at Stockholm Fintech Week.
Buying committees don't click ads. They show up.
Map the committee, not the lead
A fintech sale needs six to ten people at the buyer to agree. We name them, per target account, before anything is booked.
Find companies who already have your ICP
Not competitors — adjacent companies selling to the same buyer. They bring their room, you bring yours.
Co-host in person, in Stockholm
You're not a sponsor logo. You're on the invitation, in the room, and the registration list is shared.
Make the room visible
Content that tags and highlights who attended. The event reaches the forty who came; the posts reach the four thousand who didn't.
Measure, then re-run what worked
Every channel is tracked against the committee. What converts gets repeated in the second half of the term.
What a quarter has actually produced.
Nordic agentic payments company
5 people · pre-seed · 4 co-hosted events, 11 LinkedIn posts
- —Qualified leads
- 12Went to conversation
- 7Pilot calls
Nordic B2B marketing agency
10 people · 30 MSEK ARR · 3 co-hosted events, 16 LinkedIn posts
- —Qualified leads
- 8Went to conversation
- 4Pilot calls
These were twelve-week engagements run before the eight-week term existed. The guarantee is measured at the first stage; the numbers below it are what happened after. Both are complete — I'll walk you through what worked and what didn't on a call.
I'm not the right answer for every one of these.
| Criteria | Alexandra StudioEvents + LinkedIn | LinkedIn AdsPaid media | Content agencyRetainer | In-house marketerFull-time hire |
|---|---|---|---|---|
| Monthly cost | 45 000 SEK, all in. Eight-week term. No media spend. | Media budget plus management. Cost rises with every extra impression. | Typically 25 000–60 000 SEK depending on output volume. | Salary plus ~31% employer contributions, pension and tooling. |
| Time to first pipeline | Weeks. First event inside week four. | Days to first clicks, months to a working funnel. | Three to six months before content compounds. | Three months to hire, three more to ramp. |
| Who does the work | Me. One client per vertical, no handover to a junior. | Your team, or a media buyer who never meets your buyer. | A pooled team you share with other accounts. | One person, full-time, yours. |
| Outcome guarantee | 30 qualified leads and 5 held calls in 8 weeks, or you don't pay. | None. You pay for delivery, not results. | Almost never. Deliverables, not outcomes. | None. Salary is owed regardless. |
| What you keep | Guest lists, newsletter, partner relationships, content. | Ad account data. Stops the day spend stops. | The content library. | Everything, permanently — including the person. |
| Genuinely better at | Reaching a specific Nordic buying committee, fast, with warm context. | Volume, geographic reach, and testing five messages in a fortnight. | Consistent output, SEO, and website and product copy at scale. | Long-term cost per hour, internal knowledge, and owning the function. |
| Don't choose this if | Your buyer isn't reachable in the Nordics, you need scale beyond a few hundred people, or nobody has 30 minutes a week for me. | Your ACV is high and your buying committee is small and named — you'll burn budget reaching the wrong people. | You need calls this quarter. Content is a two-year instrument. | You need pipeline before month six, or you can't yet describe the role you're hiring for. |
An eight-week term costs 90 000 SEK. If your average contract is worth more than that, the maths is straightforward — and if it isn't, say so on the call and I'll tell you which column to pick instead.
The room already exists. You're renting access to it.
Operator Network members have worked at
An application-only C-suite community in Stockholm. Application-only means the guest list is curated — which is why the rooms convert.
theoperatornetwork.se → Newsletter 1 500+Subscribers to Stockholm Growth & Fintech. Nordic operators, founders and fintech teams — read weekly, nothing paid behind it.
Read the newsletter → Events 11+ hostedEvery event, guest list and attendance number is public. Check the turnout before you believe any of this.
See the event history →Luma calendar embed goes here.
Manage → Embed → copy the calendar snippet.
FAQ just for you.
What does it cost, all in? +
45 000 SEK per month across an eight-week term. No ad spend on top, because there are no ads. No additional costs.
Who is Alexandra Grisanti? +
I'm a B2B growth hacker for European fintechs, based in Stockholm. I run Alexandra Studio, the Operator Network — an application-only C-suite community — and the Stockholm Growth & Fintech newsletter. Before consulting I spent three years in Fintech as a product designer and then a Marketing Designer for a Marketing agency. My academic background is in architecture, which is a strange route into growth but explains why I enjoy growth systems.
What does a growth hacker actually do for a fintech? +
In fintech the buying decision needs six to ten people to agree, and most of them can't be reached with advertising. So the work is: identify that committee, find adjacent companies who already have them as customers, co-host events those people will actually attend, and turn each room into content that reaches the people who couldn't come. It's closer to ecosystem building than to campaign management — the output is relationships and a list you own, not impressions.
Who actually does the work? +
I do with a bit of help. One client per vertical at a time, so you're not sharing me with a competitor. That's is wwhy there's a cap on how many engagements we run at once.
Why co-hosted events instead of paid channels? +
A fintech buying decision needs six to ten people to agree, and most of them never click an ad. Co-hosting borrows an existing audience that already trusts the partner, which is the fastest route to a room full of your ICP with no acquisition cost. The content layer then extends that room to everyone who couldn't attend.
What happens across the 8 weeks? +
Week one: ICP and buying-committee mapping, and access setup. Week two: partner shortlist and first outreach. Weeks three and four: first event runs and the content cadence starts. Weeks five to eight: second event, and calls booked off both guest lists. The count is checked together at week eight.