Nordic Fintech Ecosystem · Stockholm
Compounding Growth for fintechs
ready to move fast.
I connect fintechs with the right people, run the programs that get them in the room, and help them build the brand to stay there. Ecosystem strategy, in-person events, and design that converts.
Digital channels are exhausted.
People need authenticity.
Clicks don't convert the way they used to. Especially in fintech where we know, Trust is everything. AI is accelerating content noise, and the fintechs that win in the next cycle are the ones building real relationships — in person, in context, with the right people at the table.
My work is structured around a simple belief: that a six-month program of deliberate conversations, curated introductions, and iterated pilots produces more durable traction than digital campaigns.
Four ways to work
with me
Growth program
I run structured programs that connect fintechs with enterprise buyers, co-sell partners, and ecosystem players. See what's coming up next and reach out if you want to be apart of it.
See upcoming programEvents & in-person community
From Nordic Fintech Summit side events to the Embedded Finance Hackathon in August — I create events where the right people actually show up and things get done.
Upcoming eventsBrand & product design
Websites, brand systems, and pilot-ready product design for fintechs. I've done B2B white-label product work — so I know how to design for onboarding, conversion and PMF.
View servicesNewsletter & thought leadership
I write two newsletters on fintech and growth — and help clients grow theirs. Better subscribers, better open rates, a funnel that actually works.
Read newsletter
Building Brands that do more than just look good.
I sit at the intersection of product, branding & community. With a background in B2B product design and deep roots in the Nordic fintech ecosystem, I help growth-stage companies do more than look good — I help them get the right clients in the door, and keep them.
- Ecosystem matchmaking and co-sell pipeline building
- In-person events that produce real introductions
- Brand and product design built for regulated markets
- Product pilot projects and onboarding iteration
Structured access to
the ecosystem
What's coming up — events, programs, and ecosystem moments worth being at. Check back often.
A running archive of events, programs, and collaborations. Real outcomes, real introductions, real momentum.
Learnings on fintech growth, brand strategy, and building in the Nordic ecosystem. From the field, not the whiteboard.
Let's work together
Choose your collaboration style
"Regardless of discussing the strategy of the products or collaborating with our developers or conducting user testing Alexandra's work has been highly appreciated. Creative, productive, collaborative and structured."
"Self-motivated, outcome-driven and cares deeply about the mission, the team and users. From day one she brought a positive, can-do attitude and tackled a broad range of challenges across strategy, product management and UX design."
"Alexandra brings energy, creativity and diligence, and is very collaborative and easy to work with."
Designer. Strategist.
Ecosystem builder.
I'm Alexandra — I work at the intersection of growth strategy, brand design, and ecosystem building for fintechs across payments, embedded finance, and B2B platforms. I run structured programs that produce real deals, build brands that convert, and host events where the right people finally meet each other.
I run two newsletters on fintech and growth, host events throughout the year in the Nordic ecosystem, and am organising the Embedded Finance Hackathon in August 2026.
Tell me what
you're building.
Drop your email and I'll be in touch within 24 hours. No pitch decks needed — just a quick note about what you're working on.
Get in touch
Leave your email and I'll reach out shortly.
I'll be in touch within 24 hours.