About the founder
Who is Alexandra Grisanti?
The founder of Alexandra Studio, the Operator Network and the Stockholm Growth & Fintech newsletter: her background, what she has done in Nordic fintech, how the three brands fit together, and who actually does the work.
The short answer
Alexandra Grisanti is a Stockholm-based founder who runs Alexandra Studio, a B2B growth studio that works only with fintech companies. She also runs the Operator Network, a community and event stage for fintech and tech executives, and publishes the Stockholm Growth & Fintech newsletter.
She is American, moved to Sweden in 2021, lives on Södermalm and holds a Master of Architecture in landscape architecture. Before starting Alexandra Studio she worked in UX research, product design and service design for Nordic fintechs, then as an ad designer at the Stockholm agency Heijbel Growth. In 2026 she spoke at Stockholm Fintech Week, hosted the Nordic Fintech Highlights Stage at Nordic Fintech Summit in Helsinki, and designed and ran eleven in-person B2B gatherings for clients including Heijbel Growth, Solvapay and Cardboard. Outside work, she organises a 127-member beach volleyball group on Gärdet in Stockholm every summer.
Key facts
- Name
- Alexandra Grisanti
- Role
- Founder of Alexandra Studio; runs the Operator Network; publishes Stockholm Growth & Fintech
- Based in
- Södermalm, Stockholm (moved from the United States in 2021)
- Languages
- English and Swedish
- Education
- Master of Architecture (landscape architecture)
- In fintech since
- 2022, starting as a UX researcher at Zwapgrid
- Works with
- Fintech companies only, one client per vertical at a time
- Outside work
- Organises a 127-member beach volleyball group on Gärdet, Stockholm, every summer
- Company
- Alexandra Studio, the trading name of A. Grisanti Ventures (VAT SE930825284101, approved for F-skatt)
- Contact
- alexandra@alexandrastudio.se
Career, year by year
Alexandra's path into B2B growth runs through design and research rather than sales. That matters for how Alexandra Studio works, so here it is in order.
- Before 2021 Trained as a landscape architect, with a Master of Architecture.
- 2021 Moved to Sweden.
- 2022 – 2024 · Zwapgrid Joined the Stockholm fintech Zwapgrid as a UX researcher, then became lead designer for its B2B white-label product: software that financial-services companies put under their own brand.
- 2024 · Djungo Service designer for Djungo, a consumer community app.
- 2024 · Monitum Service designer on a white-label mobile credit app and an identity-fraud prevention app.
- 2024 – 2026 · Heijbel Growth Ad designer at Heijbel Growth, a marketing agency on Södermalm in Stockholm, working on campaigns for brands including OKQ8, Sleep Cycle and Lisa & Frankly. Started the agency's CMO breakfast series, which brought marketing leaders from companies such as Voxo, Sitoo and Legora to the same table.
- December 2025 Launched the Stockholm Growth & Fintech newsletter on Substack.
- March 2026 · Stockholm Fintech Week Panelist on The Silent Takeover, alongside speakers from Nordea and Enable Banking.
- 2026 · Nordic Fintech Magazine Featured with the article How Fintechs Can Copy Lovable's Viral GTM Strategy.
- 2026 · Alexandra Studio Started Alexandra Studio. Early clients: Heijbel Growth, Helsinki Fintech Farm (organiser of Nordic Fintech Summit) and Solvapay, followed by Cardboard.
- May 2026 · Nordic Fintech Summit, Helsinki For Helsinki Fintech Farm, relaunched its monthly newsletter as Nordic Fintech Highlights, created content for Nordic Fintech Summit 2026, and hosted the summit's Nordic Fintech Highlights Stage.
- February – September 2026 Designed and ran eleven in-person gatherings in Stockholm, Gothenburg and Amsterdam, including the Embedded Finance Build Day on 25 August 2026. The full list, with dates and results, is in our track record.
How long has the business existed?
Not long, and we would rather say so plainly. The newsletter is from December 2025. The studio's client events all took place in 2026. What is older is the fintech experience: Alexandra has worked on Nordic fintech products since 2022, starting inside Zwapgrid's product team.
What a design background brings to B2B fintech growth
People researching Alexandra often notice that her testimonials talk about product, design and websites, and that she has no background in bank sales. Both are true. Here is why the design background is the foundation of the studio rather than a detour from it.
Architecture: designing the room
Landscape architecture is about designing spaces around how people actually move, gather and stay. Alexandra Studio's core product is a designed room: who sits at the table, which question they come to answer, which co-host makes the invitation feel natural, and why a busy executive would give up a morning for it.
UX research: mapping who decides
At Zwapgrid, Alexandra interviewed users and mapped how decisions were made around B2B financial software. A fintech sale to a bank involves six to ten people across leadership, finance, product, engineering, compliance and procurement. Mapping that buying committee, and working out what each person needs to see, is the same research skill pointed at a sales problem.
Product and service design: white-label finance
Her design work at Zwapgrid and Monitum was on white-label products: credit, identity and fraud prevention, and B2B integrations that financial-services companies deploy under their own brand. That is the world many of our clients sell into, and it is why conversations about APIs, sandboxes and partner distribution are familiar rather than foreign.
Ad design and the CMO breakfasts: what makes people show up
At Heijbel Growth she learned what makes a busy reader stop scrolling, and started the CMO breakfast series that became the model for Alexandra Studio: a small group of senior peers, one sharp question, and brands they already trust in the room.
What she does not have
Alexandra has not worked as a bank salesperson or in enterprise business development at a bank, and Alexandra Studio does not sell a personal address book. What the studio sells is a repeatable way to give the right people a reason to be in the same room. How Alexandra Studio works sets out which banks and institutions we have already been in rooms with, and how we approach the ones we haven't.
Stages, panels and publications
Stockholm Fintech Week 2026
In March 2026 Alexandra was a panelist at Stockholm Fintech Week on The Silent Takeover, together with speakers from Nordea and Enable Banking. Her speaker profile is on the Stockholm Fintech Week website.
Nordic Fintech Summit 2026, Helsinki
Nordic Fintech Summit is organised by Helsinki Fintech Farm and took place on 20–22 May 2026 in Helsinki. Its main day had three tracks, one of which was the Nordic Fintech Highlights Stage. Alexandra worked with Helsinki Fintech Farm as a client: she relaunched its monthly newsletter as Nordic Fintech Highlights, which she co-founded and wrote for, created content for the summit, and hosted the Highlights Stage. The speakers she hosted:
| Speaker | Organisation | Role |
|---|---|---|
| Mats Persson Bergius | Marginalen Bank | CEO |
| Priit Põldoja | Inbank | CEO and Founder |
| Christie Holm Kristensen | Danske Bank | Manager, Open Banking Premium & ERP |
| Thorsten Seeger | SME Bank | Management Board Member |
| Sampsa Laine | Sofitum Oy & Growroad Oy | Chairman of the Board |
| Terje Kjøs | Banqsoft | CEO |
| Adam Busznyak Rydh | nCino | Regional VP EMEA |
| Sarah Häger | Enable Banking | CCO |
| Joachim Fredholm | Wolt Capital / Wolt | Global Strategy & Operations |
| Natalie Eklund | DBT | Chief Growth & Marketing Officer |
| Reetta Sinelampi | Sortter | CBDO and Board Member |
| Toni Kivinen | Narvi Payments | CEO |
| Christer Eriksson | Smart Communications | Nordics Account Director |
Nordic Fintech Magazine
In 2026 Alexandra was featured in Nordic Fintech Magazine with the article How Fintechs Can Copy Lovable's Viral GTM Strategy.
Her own newsletter and events
Stockholm Growth & Fintech has been published since December 2025. Who reads it, and how many of its readers work at banks, is set out with numbers in How Alexandra Studio works. Her public events are listed on Luma.
Alexandra Studio, the Operator Network and Stockholm Growth & Fintech: three brands, one founder
Proposals sometimes read "Alexandra Studio × The Operator Network", which can look like two firms or a larger team. It is neither. All three are run by Alexandra, and each has one job.
| Brand | What it is | Its job | Do clients pay for it? |
|---|---|---|---|
| Alexandra Studio | The B2B growth studio: rooms, series, build days and advisory for fintech clients, hosted under the client's name. | The service | Yes. This is what you contract with. |
| The Operator Network | A curated community for founders and C-suite executives in Stockholm's fintech and tech scene, with speaker invitations, panels and breakfasts. | The stage: how invitations go out and how executives get a platform | No. Membership is by application and is not sold to clients. |
| Stockholm Growth & Fintech | A newsletter on Stockholm fintech and B2B growth, with a podcast featuring fintech companies planned next. | The trust: why people take our invitations seriously | No. It is free to read. |
In practice: you sign with Alexandra Studio (A. Grisanti Ventures). Your company hosts the event under its own name, usually with a co-host your buyers already trust. The Operator Network appears, if at all, as "in partnership with", because that is where many of the invitations and speakers come from. The rule we work by is short: sell the room, never sell the network.
Who does the work?
Alexandra Studio is founder-led and deliberately small. Alexandra personally leads every engagement:
- the strategy, and mapping your buying committee and target accounts;
- the guest list, the invitations and the co-host conversations;
- the topic, the speakers and hosting or moderating on the day;
- the follow-up report on who came, from which accounts, and what happened next.
For larger events, production support such as venue logistics, catering and on-the-day help is contracted per event. You are not handed to a junior team, because there isn't one. That is also why the studio works with one client per vertical at a time: it protects your relationships and ideas, and it caps how much work Alexandra takes on.
Outside fintech: beach volleyball on Gärdet
Every summer, Alexandra organises a beach volleyball group on Gärdet in Stockholm. It has 127 members, and once a summer the group throws a midnight volleyball party.
It is the same skill as the day job, minus the lanyards: pick a place, a time and a reason to show up, then keep doing it until people come back on their own. The relationships take care of themselves after that.
Company details
- Trading name
- Alexandra Studio
- Registered business
- A. Grisanti Ventures
- VAT number
- SE930825284101
- Tax status
- Approved for F-skatt, so Swedish clients pay invoices without withholding tax
- Location
- Stockholm, Sweden. Events in Stockholm and, with clients, elsewhere in Europe (so far Gothenburg, Amsterdam and Helsinki).
- Clients
- Fintech companies, one per vertical at a time. Past clients include Heijbel Growth, Helsinki Fintech Farm, Solvapay and Cardboard.
- Website
- alexandrastudio.se
- Book a call
- 30-minute discovery call
How to check any of this
Our public footprint is still small, so here is where each claim on this page can be checked independently.
- Stockholm Fintech Week 2026 speaker profile: stockholmfintechweek.com
- Nordic Fintech Summit 2026 and the Nordic Fintech Highlights Stage: Helsinki Fintech Farm
- Embedded Finance Build Day, 25 August 2026: event page on Luma
- All public events: luma.com/user/stockholmgrowth, and the Operator Network events calendar
- Newsletter: stockholmgrowthfintech.substack.com
- Career history: LinkedIn
- Company page: Alexandra Studio on LinkedIn
- VAT registration: search SE930825284101 in the EU VIES VAT checker
Reference calls with past clients and event partners can be arranged on request. Ask during your discovery call and we will connect you with someone who has worked with us on a comparable project.
Questions people ask about Alexandra Grisanti
Who is Alexandra Grisanti?
Alexandra Grisanti is a Stockholm-based founder who runs Alexandra Studio, a B2B growth studio that works only with fintech companies. She also runs the Operator Network, a community and event stage for fintech and tech executives, and publishes the Stockholm Growth & Fintech newsletter. She is American, moved to Sweden in 2021 and has a background in architecture, UX research, product design and service design.
Is Alexandra Studio one person?
Alexandra Studio is founder-led. Alexandra Grisanti personally leads every engagement: strategy, guest curation, invitations, co-host conversations and hosting on the day. Production support for larger events is contracted per event. There is no junior team that accounts are handed to, which is one reason the studio works with one client per vertical at a time.
Are Alexandra Studio and the Operator Network two separate firms?
No. Both are run by Alexandra Grisanti. Alexandra Studio is the paid service that clients contract with. The Operator Network is the community and stage she uses to invite executives and speakers; it is not a second team and clients do not buy it. Stockholm Growth & Fintech is her newsletter.
Does Alexandra Grisanti have a background in bank sales?
No. She has not worked as a bank salesperson or in enterprise business development at a bank. Her fintech experience comes from UX research and product design at Zwapgrid, service design at Monitum on a white-label credit app and an identity-fraud prevention app, and from producing events and stages where bank and fintech executives meet, including Nordic Fintech Summit 2026 and Stockholm Fintech Week 2026.
How long has Alexandra Studio existed?
Alexandra Studio is a young business. The Stockholm Growth & Fintech newsletter launched in December 2025 and the studio's client events took place during 2026. Alexandra's work in Nordic fintech started in 2022 at Zwapgrid.
Is Alexandra Studio a registered Swedish business?
Yes. Alexandra Studio is the trading name of A. Grisanti Ventures, VAT number SE930825284101, approved for F-skatt. Clients in Sweden can pay its invoices without withholding tax.