GTM for Fintech
Fintech go-to-market, built on trusted relationships
A repeatable way for B2B fintech companies to meet the buyers they name, through people those buyers already trust. You name the accounts. We bring the co-host, design the room, run the invitations and report who came, by name.
Book a Discovery CallWho is this for?
B2B fintechs that sell to banks, payment service providers, e-money institutions and other licensed buyers, or that are entering a new Nordic market, and need a way into accounts they can't reach on their own.
A good fit
- A B2B fintech of roughly 30–500 people
- Selling to banks, PSPs, EMIs or other licensed buyers, or entering a Nordic market
- Series A or later, or profitable
- A sales or partnerships champion, and a marketing owner with budget
- Can name its targets: a tier-1 bank, an open RFP, a new market
Probably not yet
- Under about 15 people, or pre-launch
- Growing well by word of mouth and not looking for new pipeline
- Nobody can name a target account
- No budget owner will join a second call
Common moments to start: you've just raised, you're about to hire your first Nordic seller, a bank has opened an RFP you want to be part of, or you're about to spend heavily on a conference and want more from it than ten minutes at a booth.
What commercial problem does it solve?
A fintech sale to a bank usually needs six to ten people to agree, across leadership, finance, product, engineering, compliance and procurement. Most of them won't be reached by an ad, and in the Nordics they rarely take a cold meeting from a vendor they haven't heard of. The deal moves when they spend time in person with you, and that time is hard to get when the relationship is cold. These are the problems we hear most:
"We can't get the tier-1 bank in the room."
The product is ready, the bank is the target, and nobody on the buying committee knows your name yet.
"Conferences eat the budget for ten minutes."
A booth buys presence: brief conversations with people who are also there to sell.
"Nobody knows us in this market."
A strong company at home, unknown in Sweden or the Nordics, without a local network to borrow.
And often a fourth: nobody on the team has the time to own marketing. That's the gap the service is built to fill.
11
in-person B2B rooms designed and run in 2026, in Stockholm, Gothenburg and Amsterdam
142
organisations reached by one build day, with SEK 0 spent on ads
SEK 1,785
per warm lead at that build day: 14 named leads from SEK 25,000
Counted results from our track record. Pipeline estimates are published separately and labelled as estimates. Read the Build Day case study.
What do you actually deliver?
Time in person with the accounts you named, in rooms co-hosted with a brand those buyers already trust, plus the content and follow-up that turn those rooms into pipeline. The work runs in five steps:
You name the accounts
We start from 30–50 target companies and the roles on each buying committee, and map who already has relationships with them.
We design the room
One sharp question, the right size and the right format for that audience: a roundtable breakfast, a dinner, a panel, a builder night or a build day.
We bring the co-host
A bank, a partner or an adjacent company your buyers already trust, so the invitation feels natural rather than like a sales pitch.
We run the invitations
Personal invitations to named people, through our network, the co-host's and the Operator Network's. You see the confirmed list before the go/no-go date.
We report who came, by name
Verified attendance, target-account coverage and buying-committee depth, then follow-up meetings tracked for 30 days. Content from the room reaches the people who weren't there.
Formats we've run
Executive roundtables
Breakfasts and dinners for one role, such as CMOs or CFOs, around one question, led by peers. How roundtables create pipeline.
Builder nights and build days
Developers and partners building on your API, with a bank or infrastructure partner alongside. Product feedback you can't buy from a survey.
Panels and partner dinners
A stage for the brands you want to know, or a seated dinner beside a big conference, so the booth budget buys real conversations too.
Three ways to work together
| Way of working | What it is | Price | What's guaranteed |
|---|---|---|---|
| Growth engagement: pay only when it works | A programme of rooms, content and outreach aimed at your ICP, month to month | First month free. Then SEK 55,000 per month excl. VAT. No ad spend. Event costs approved by you before booking. | The monthly fee is only invoiced for months that reach 30 qualified leads and 5 held calls. Stop at any time. |
| A single project | One room, a series of three, or a build day on your API | Fixed fee per package. Venue, food and travel billed at cost. | A go/no-go date: if the confirmed list is short, the date moves at no cost. |
| Advisory | You host, we coach: format, guest strategy, co-host introductions | Fixed fee for defined deliverables | Your team runs the invitations; an outcome-linked element can be agreed before signing. |
Full detail, including bank access bank by bank, is in how Alexandra Studio works.
Why is this different from a conventional agency?
An agency makes content. A booth buys presence. We buy you time with the accounts you named. Here is how the usual options compare on the thing that moves a bank deal: time in person with the buying committee.
| Option | What you get | Time with your buyers | Work for your team |
|---|---|---|---|
| Marketing agency | Content, thought leadership, paid ads | None in person | Approving content |
| Fractional marketer | Strategy hours | None, unless they also run events | Someone still has to execute |
| Conference booth | Presence at the show | 10–20 minutes with people who are also selling | Travel, staffing, follow-up |
| Alexandra Studio | A series of rooms with your named accounts, co-hosted with a brand they trust | Two hours around one table, again and again | Three short calls, one guest-list review and the day itself |
Partners, not ad spend
Reach comes from co-hosts, partners and speakers sharing the room with their own networks. That's partner-led growth, and it's why there is no media budget on top.
You host. You're never a "sponsor".
The invitation reads "[Your company] × [Co-host]". Alexandra Studio is the producer. The brand order is agreed in writing at kickoff.
One client per vertical
We don't work with competing fintechs at the same time, and you keep the relationships, the opted-in contact list and the content.
Counts and estimates kept apart
Attendance, coverage and meetings are counted. Pipeline is an estimate and labelled as one. Booked revenue is yours and reported to you.
Cheaper, faster and less risky than a first Nordic sales hire
The usual alternative to us is hiring a seller in the region. A good seller is worth having, but they start without the network, and you pay them whether the meetings happen or not. We already have the network.
| A Nordic sales hire | Alexandra Studio growth engagement | |
|---|---|---|
| Monthly cost | About SEK 72,000 at the average Swedish B2B seller salary, before commission | SEK 0 in month one. Then SEK 55,000 excl. VAT, only in months that hit target |
| Six months, at most | About SEK 434,000, plus recruitment, commission and travel | SEK 275,000 excl. VAT, if every month after the first hits target |
| A month with no results | Full cost | No fee |
| Network on day one | Whatever they bring; often built from scratch | People from Danske Bank, Worldline, Froda, Visa, Open Payments and Zwapgrid in our rooms; 193 newsletter readers at 53 banks; the Operator Network's 100+ members |
| Time to the first meeting | Recruiting, the candidate's notice period, then ramp-up | The first room is planned in the free first month |
| If you want to stop | Employment notice periods apply | Month to month |
This isn't instead of ever hiring. When you do hire, your seller starts with the relationships, the opted-in contact list and the content from our rooms, rather than a cold list. Sources: SCB Lönesök, Skatteverket, belopp och procent 2026, ITP 1 premiums.
How does a customer get started?
- Week 0
A short discovery call, no deck
Tell us who you sell to. We'll ask which three accounts would change your next year if they sat at your table, and tell you honestly whether there's a room worth building.
- Within 48 hours
A written proposal, walked through live
The room, the named accounts, the co-host, the route into each target bank and whether it exists yet, the go/no-go date and a fixed price. Never "it depends".
- Kickoff
A room agreement
Brand order, who invites whom, who pays for what, the hospitality level and what success means, agreed in writing.
- Until the event
A five-line update every Friday
So nobody has to ask what's happening. About three weeks out, you see the confirmed guest list.
- After the room
The report, then the next room
Who came, by name; which target accounts were covered; meetings booked within 30 days. The next room starts from a higher level.
Which accounts would change your year?
Fifteen minutes, no deck. The first month is free, and after that you only pay in months that hit 30 qualified leads and 5 held calls. If there isn't a room worth building for you, we'll say so on the first call.
Book a Discovery CallGo deeper
Practical guides on the strategy behind the service. All of them in Insights.
How Nordic fintech companies can build a partner-led go-to-market strategy
RoundtablesHow to use executive roundtables for B2B pipeline development
StrategyCo-marketing vs. partner-led growth: which works best for fintech?
Reaching buyersHow to reach senior fintech buyers without relying on paid ads
Questions about GTM for Fintech
What is a fintech go-to-market strategy?
It is the plan for how a fintech reaches, convinces and signs the customers it wants: which accounts, which people on each buying committee, through which channels and partners, and how progress is measured. For B2B fintechs selling to banks and other licensed buyers, the hardest part is usually access, because those buyers don't take cold vendor meetings. Alexandra Studio's version is built around trusted relationships: partners who already sell to your buyers, and rooms your buyers want to attend.
Who is GTM for Fintech for?
B2B fintechs of roughly 30 to 500 people that sell to banks, PSPs, EMIs or other licensed buyers, or are entering a new Nordic market; Series A or later, or profitable; with a sales or partnerships champion and a marketing owner who has budget; and able to name their target accounts. It is probably not the right fit yet for teams under about 15 people, pre-launch companies, or companies growing well by word of mouth.
Does Alexandra Studio run paid ads?
No. The model doesn't depend on paid advertising, so there is no ad spend on top of the fee. Reach comes from partners, co-hosts, speakers and attendees who share the room with their own networks. The Embedded Finance Build Day reached 142 organisations with SEK 0 in ad spend.
What does it cost?
The growth engagement is free for the first month. After that it is SEK 55,000 a month excluding VAT, and it is only invoiced for months in which 30 qualified leads and 5 held calls are reached. It runs month to month. Event costs are separate and billed at cost. A single room, series or build day has a fixed fee per package plus costs billed at cost. Advisory is a fixed fee for defined deliverables.
How long before we see results?
Every month of the growth engagement is measured on its own against 30 qualified leads and 5 held calls, and you only pay for months that reach both. The first month is free while the first room is planned and the invitations go out. For a single room, you see the confirmed guest list about three weeks before the date, and the report covers verified attendance, target-account coverage and follow-up meetings booked within 30 days.
Why not hire a salesperson in the region instead?
A Nordic sales hire at the average Swedish B2B seller salary of SEK 53,200 a month costs about SEK 72,000 a month once 31.42% employer contributions and a 4.5% occupational pension are added, before commission, recruitment and travel, and you pay it whether or not meetings happen. They also have to recruit, work out a notice period, ramp up and build a network. With Alexandra Studio the first month is free, the SEK 55,000 fee excluding VAT is only invoiced in months that reach 30 qualified leads and 5 held calls, and you start with an existing network of partners, readers and members. When you do hire, that person inherits warm relationships instead of a cold list. See the comparison.
Do you only work in Stockholm?
Alexandra Studio is based in Stockholm and most rooms happen here, but rooms have also run in Gothenburg and in Amsterdam alongside Money20/20 Europe, and clients include companies from outside Sweden entering the Swedish market.
How is this different from the Operator Network?
The Operator Network is Alexandra Grisanti's community and stage for Stockholm founders and executives, and it is never sold. GTM for Fintech is Alexandra Studio's paid service. Rooms built for a client run under the client's name; when Operator Network invitations are used, the invitation says "in partnership with the Operator Network".