Insights
Fintech go-to-market, from the rooms we run
Practical guides for B2B fintechs that need to reach banks and other licensed buyers. Written from what we've learned designing and running executive roundtables, partner dinners and build days in Stockholm.
Go-to-market guides
How Nordic fintech companies can build a partner-led go-to-market strategy
Why Nordic buyers expect a warm introduction, three kinds of partner worth having, and an eight-step method.
B2B event marketingHow to use executive roundtables for B2B pipeline development
Designing from named accounts, a typical run of show, the follow-up, and an eight-line scorecard.
StrategyCo-marketing vs. partner-led growth: which works best for fintech?
Borrowing an audience versus borrowing trust, when each fits, and how to run both in one loop.
Reaching buyersHow to reach senior fintech buyers without relying on paid ads
Six channels that work when ads don't, message templates and a weekly rhythm.
About how we work
Bank access, audience, pricing and guarantees
Which banks we've been in rooms with, who reads our newsletter, and what's guaranteed.
Track recordEvery room we've run, and what it produced
Eleven rooms in 2026, with counted results and estimates kept apart.
ExplainerHow to get a seat at the table: B2B fintech marketing
Why fintech buyers need to meet you in person, and how to make that happen more often.
AI in marketingAgentic marketing for B2B fintech
Where AI agents help a small marketing team, and where unsupervised automation costs you trust.