Alexandra Grisanti studied architecture and fell for product and brand design before moving into marketing, because none of that matters if customers won't talk to you, trust you or meet you. In fintech, LinkedIn ads are expensive and rarely work; the natural route to a buyer is through contacts of contacts. Alexandra Studio builds rooms together with partners who share your buyer, supported by a go-to-market system — who to invite, who to partner with, what to talk about, how to follow up and what to measure — so meeting feels natural, obvious and familiar. The goal: help companies break new ground and help good products meet their customers. Contact: Alexandra@alexandrastudio.se.
Our Vision
Good products deserve to meet their customers.
I studied architecture.
Then I fell for products: product design, brand design, the craft of making something people want to use. And I kept running into the same wall. None of it matters if customers won't talk to you, trust you or meet you. That's why I work in marketing. Not to make noise, but to get good products in front of the people who need them.
Buying attention isn't the same as earning trust.
LinkedIn ads are expensive, and in fintech they rarely work. Your buyers aren't scrolling for a new supplier. They're asking people they already know.
Contacts of contacts.
The most natural way to reach a fintech buyer is through someone they already trust: a partner who sells to the same people, a community they belong to, a friend of a friend. So we don't build an audience from scratch. We build the room together.
Rooms, by design.
Architecture taught me that the right space changes how people behave. A well-designed room makes conversation easy.
I still design rooms. Now they're full of people who should already know each other.
A good room needs a system underneath it.
Who to invite. Who to partner with. What to talk about. How to follow up. What to measure. That's what go-to-market really is: the systems and the events that make meeting feel natural, obvious and familiar.
Help companies break new ground.
Help good products meet their customers.
Come and say hello.
If any of this sounds like the way you already think about growth, I would like to hear what you are building.
FAQ
Why only fintech?
Because the problems are real and specifically hard. Getting an SME paid on time, lending to a company a bank will not touch, moving money across a border without a week of reconciliation — these are load-bearing problems for the businesses that have them. Working in one category also means we already know who your buyer is, which partners are worth co-hosting with, and what has been tried.
Why one client per vertical?
Because the asset being shared is a room, and you cannot put two competitors on the same invitation without devaluing it for both. It caps how many engagements run at once, which is a deliberate constraint rather than a scarcity tactic.
Who actually does the work?
Alexandra, with some help. No handover to a junior, and no pooled team shared across accounts.
What do we keep when the engagement ends?
Guest lists, the newsletter and its subscribers, partner relationships, and every piece of content produced. The point of the model is that the assets keep working after the invoicing stops.
Who is Alexandra Grisanti?
Alexandra Grisanti runs Alexandra Studio from Stockholm, working exclusively with fintech companies. She also runs the Operator Network and publishes the Stockholm Growth & Fintech newsletter. Her work sits at the intersection of marketing, business development, community and the Nordic fintech ecosystem. Before consulting, she spent two years at Zwapgrid as a product designer and UX researcher.