Every room we've run, and what it produced

At a glance

Formats so far: three CMO breakfasts, one industry panel, three builder nights, two partner dinners, one build day and one CEO + CFO breakfast. On top of the eleven, Alexandra hosted a stage at Nordic Fintech Summit 2026 for its organiser, Helsinki Fintech Farm.

Every room, in one table

Heijbel Growth: a CMO breakfast series and an industry panel

Client

Heijbel Growth, a marketing agency on Södermalm, Stockholm

Audience

CMOs at companies with 50–300 people

What we built

Three CMO breakfasts, plus an industry panel at Vitalis 2026 in Gothenburg with Natural Cycles, Mindler and Sleep Cycle, which Alexandra Studio pitched and cast, followed by a dinner for the panelists

Each breakfast was a small morning round for senior marketers around one theme, co-hosted with brands the audience already knew: Voxo and Sitoo at the first, Legora at the second, Mindler and Natural Cycles at the third.

What it opened: repeat, peer-level access to the CMO audience the agency sells to, and two new prospects for the agency, Natural Cycles and Mindler, brought onto the stage as speakers rather than approached cold.

This series is the origin of the studio's model. Alexandra started the CMO breakfasts while working at Heijbel Growth as an ad designer; her background explains how it grew from there.

Solvapay: builder nights and partner dinners

Client

Solvapay, an early-stage, Antler-backed fintech in Kungsträdgården, Stockholm, building payments infrastructure for agentic commerce. It raised a €2.4m pre-seed round in April 2026.

Goal

B2B traction of any kind, and distribution through partnerships

What we built

Three builder nights, two partner dinners (one in Amsterdam), and the Embedded Finance Build Day with ecosystem partners

Agentic payments is a young market. For a company less than a year old, go-to-market means education, brand and trust at the same time, so the builder nights put Solvapay's MCP server in front of developers and partners who could build on it in the room. The two documented builder nights each drew 30+ registrations.

What it opened: AndSend, Open Payments, Visa, Cardboard and Kindly came out of the series as potential customers for Solvapay. The two partner dinners gave named access to the payments and fintech ecosystem, with partner decision-makers around one table and time to talk. The second dinner travelled to Amsterdam in June, after Money20/20 Europe, with Copenhagen Fintech, Swedish Fintech, Surfboard Payments, Movitz Payments, Narvi Payments and Griffin Bank at the table.

The Embedded Finance Build Day

Date and place

Tuesday 25 August 2026, A House, Stadsgården 6, Slussen, Stockholm (event page)

Format

A vendor-neutral, one-day hackathon. Teams built working prototypes on the partners' banking APIs.

Produced by

Alexandra Studio with the Operator Network, alongside Solvapay and ecosystem partners Open Payments, Zwapgrid, Danske Bank, Froda, Worldline and Dun & Bradstreet

In the room

APIs from Open Payments and Zwapgrid, with mentors from Danske Bank, Worldline and Froda. Other companies in the room included Fimento.

What we counted

Every team used both partner APIs. Seven teams independently chose the same fraud problem, and three built the same missing building block: product feedback the API partners could not have bought from a survey.

Fifteen target accounts engaged with the event without registering, including SEB Embedded, Fortnox, Klarna and Insurely. We count these as reach, not as leads: people from those companies saw and engaged with the event, but they did not attend and did not opt in. That distinction matters, and we keep it.

What we estimated

The pipeline figure comes from the Build Day ROI report of 25 August 2026. It applies an assumed conversion rate of about 20% to the warm leads, which gives two to three potential new clients, and values those clients at roughly SEK 1.5 million in total. The 20% rate is an assumption about in-person events in general, not a rate we have measured. It is not booked revenue, and we don't present it as such.

Cardboard: a CEO + CFO breakfast

Client

Cardboard, a Norwegian company without an established Swedish network

Room

Is growth a judgement call? A CEO + CFO breakfast led by Fairlo's Head of Finance and Gilion's CFO & Deputy CEO

Date and place

Friday 4 September 2026, Embassy House, Medborgarplatsen, Stockholm

Attendance

18 approved registrations, 15 checked in on the day

The breakfast positioned Cardboard in Stockholm next to Gilion and Fairlo, two names with established local networks, to lower the trust barrier and open warm introductions. Companies in the room included Moonrise (part of Lunar) and Worldline. CFOs are among the hardest executives to get into a room, which is why this format leads with peers on stage rather than a vendor pitch.

Stages for other organisers

Two appearances are not Alexandra Studio events, but they show who Alexandra has shared a stage with:

• Nordic Fintech Summit 2026, Helsinki (20–22 May). For Helsinki Fintech Farm, Alexandra hosted the Nordic Fintech Highlights Stage, with speakers from Marginalen Bank, Inbank, Danske Bank, SME Bank, Banqsoft, nCino, Enable Banking, Wolt, DBT, Sortter, Narvi Payments and Smart Communications. The full speaker list is in Who is Alexandra Grisanti?
• Stockholm Fintech Week 2026 (March). Panelist on The Silent Takeover, with speakers from Nordea and Enable Banking.

How we measure and report results

Attendance is where measurement starts, not where it ends. Every series is reported against the same eight-line scorecard, from who actually showed up to revenue booked:

Three rules for our numbers

1. Counts and estimates are never mixed. Leading indicators such as attendance, coverage and conversations are always reported separately from pipeline and booked revenue. Any estimate is labelled, with the assumption behind it.
2. A qualified lead is a named person who opted in. Someone at a company matching your ICP who registered for an event, subscribed to your newsletter or replied to outreach, and whose contact details you keep. Not a scraped list, not an anonymous form fill, and not someone who only reacted to a post.
3. Booked revenue belongs to the client. We report it to you in the follow-up and publish it only with your permission. That is why this page shows what we can count ourselves, not our clients' closed deals.

How every engagement runs now

Our first year taught us as much from what was hard as from what went well. Each rule below fixes something a client or partner told us, and each is now standard:

1. A written room agreement at kickoff: brand order, who invites whom, who pays for what, the hospitality level, and what success means.
2. A five-line update every Friday until the event, so nobody has to ask what is happening.
3. The client is the host on the invitation. Alexandra Studio is the producer. We never call a client a sponsor, on stage or off.
4. Hospitality agreed in writing, from a simple buffet to white-glove service, so expectations match before the day.
5. A briefed stand-in with a script if Alexandra can't be there in person.
6. Feedback within seven days: we ask every client for a quote and a reference call after the event.

Questions people ask about our track record

Keep reading

About the founder Who is Alexandra Grisanti? Background, stages, company details and who does the work. Working with us Bank access, audience, pricing and guarantees What we can and can't promise before you sign.