Working with Alexandra Studio: bank access, audience, pricing and guarantees

What Alexandra Studio does

A fintech sale to a bank or a licensed institution usually involves six to ten people across leadership, finance, product, engineering, compliance and procurement. Most of them won't be reached by an ad, and they don't take cold meetings from vendors they haven't heard of. They do turn up for a well-chosen room: a breakfast with their peers, a panel, a dinner, a build day on an API they're curious about.

So the work runs in five steps:

1. You name the accounts. We start from 30–50 target companies and the roles on each buying committee.
2. We design the room. One sharp question, the right size, the right format: breakfast, dinner, panel, builder night or build day.
3. We bring the co-host. A brand your buyers already trust, so the invitation feels natural rather than like a sales pitch.
4. We run the invitations. Personal invitations to named people, through our network, the Operator Network and the co-host's.
5. We report who came, by name, and which of your target accounts were covered, then track follow-up meetings for 30 days.

An agency makes content. A booth buys presence. We buy you time with the accounts you named.

Who it's for, and who it isn't

If you're in the second column, we'll say so on the first call, and point you to something more useful for now, such as the newsletter or a panel seat.

Bank access: where we stand today

This is the question we're asked most, so here is a straight answer, bank by bank, as of October 2026. "Readers" is the number of people with that bank's email domain subscribed to Stockholm Growth & Fintech.

Beyond the largest Swedish banks, people from these banks have joined our rooms or a stage Alexandra hosted:

• Marginalen Bank: CEO Mats Persson Bergius, on the Nordic Fintech Highlights Stage
• Inbank: CEO and founder Priit Põldoja, on the same stage
• SME Bank: Management Board Member Thorsten Seeger, on the same stage
• Griffin Bank: at the Solvapay partner dinner in Amsterdam
• Lunar: Moonrise, part of Lunar, at the CEO + CFO breakfast in September 2026

Payments and banking-infrastructure partners at our events include Visa, Worldline, Open Payments, Froda and Zwapgrid. The full list, with dates, is in our track record.

How we reach a bank we don't know yet

Banks don't respond to cold vendor pitches; in the Nordics, you need warm introductions. So we create the warm part:

1. Borrow trust. Co-host with a brand the bank already works with: one of your partners, or one of ours. Cardboard, a Norwegian company with no Swedish network, was positioned in Stockholm next to Gilion and Fairlo for exactly this reason.
2. Give a stage before asking for anything. A speaker invitation, a seat on a conference panel, a newsletter or podcast feature. People who have been offered a stage take the next meeting.
3. Find the right person inside the bank. Usually the people who connect business goals with digital delivery, not the most senior name on the website.
4. Set a go/no-go date. You see who has confirmed before the event goes ahead. If the room isn't right, we move the date rather than run a thin event.

Before you sign, the proposal names the role we would approach at each of your target banks, the route in (a co-host, a stage, an introduction or a cold invitation), and whether that route already exists or has to be built. If we can't name a credible route for a bank on your list, the proposal says so.

Who reads Stockholm Growth & Fintech?

Stockholm Growth & Fintech is Alexandra's newsletter on Stockholm fintech and B2B growth, published on Substack since December 2025. Substack doesn't record job titles, so we describe readers by the organisation in their work email address. These figures come from our subscriber export of 22 October 2026.

The rest of the readers work mostly at fintechs, at consultancies and IT firms that serve banks, at investors, and at ecosystem organisations such as Copenhagen Fintech. Open figures are as reported by Substack. Some email apps register an open automatically, so treat open rates as an upper bound rather than a precise measure of reading.

What's next: a Stockholm Growth & Fintech podcast featuring Nordic fintech companies. Newsletter and podcast features are editorial. They are not sold, and clients cannot buy coverage.

What it costs and what's guaranteed

Every proposal has a fixed fee and an itemised cost estimate. We never answer a pricing question with "it depends". Co-hosts or co-sponsors can lower your share of event costs; they never change our fee.

A qualified lead is a named person at a company matching your ICP who has opted in, for example by registering for an event, subscribing to your newsletter or replying to outreach, and whose contact details you keep. It is not a scraped list or an anonymous form fill. How we count and report everything else is set out in How we measure and report results.

What your team does, and what we do

Your time for a single room: three 30-minute calls, one guest-list review and the day itself. We write those hours into the proposal.

Whose name is on the invitation?

Yours. The invitation reads "[Your company] × [Co-host]". Alexandra Studio is the producer, and the Operator Network appears, if at all, as "in partnership with". We never call a client a sponsor, on stage or off. The brand order is agreed in writing at kickoff.

What you keep

The relationships, the list of opted-in contacts, and any content made from the event. We work with one client per vertical at a time, so the relationships and ideas we build with you aren't reused for a competitor.

Agency, hire or booth?

Most fintechs we speak with are weighing the same options. Here is how they compare on the thing that moves a bank deal: time in person with the buying committee.

These aren't mutually exclusive. A room can sit beside a big conference, such as a dinner during the show, so that the booth budget buys real conversations as well as presence. And when you do hire a seller, they start with the relationships and the opted-in contact list from our rooms instead of a cold list. The cost comparison with a hire, with sources, is on GTM for Fintech.

What to ask before you sign

If you're evaluating a proposal from us, these are fair questions, and we would rather you ask them than wonder:

1. Which route do you have into each of our target banks? The proposal should name the role, the route and whether it exists yet.
2. Which guarantee applies to this proposal? Pay-only-when-it-works on the growth engagement, a go/no-go date on a single project, or an outcome-linked element you've agreed.
3. Who does the work? Alexandra personally, with production support per event. See who does the work.
4. What's in the cost estimate? Venue, food and travel, itemised, approved by you before anything is booked.
5. Can we speak to a past client? Yes. We'll arrange a reference call on request.
6. What will you report, and when? Verified attendance and target-account coverage after the event, and meetings booked within 30 days.

Questions people ask before working with us

Keep reading

About the founder Who is Alexandra Grisanti? Background, stages, company details and who does the work. Track record Every room we've run, and how we report the results Dates, clients, co-hosts and numbers, with estimates labelled as estimates.