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Thought Leadership

Sharp takes.
Designed for CMOs.

Two newsletters. Eight perspectives on fintech, growth, and what's actually shifting in B2B marketing. Written from the field — not the whiteboard.

Stockholm Growth & Fintech Creative Performance Marketing
Marketing & Growth
What Marketeers Actually have to Say about AI & Marketing

What Marketeers Actually have to Say about AI & Marketing

We had breakfast with 15 CMOs and their take on AI wasn't what you typically see on LinkedIn. Is AI helping marketers — or making the job harder?

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Marketing & Growth
How does B2B Performance Marketing work?

How does B2B Performance Marketing work?

If a highly qualified buyer arrived on your site right now, with budget and a problem — would they buy?

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GTM Strategy
What B2B SaaS marketers can steal from the fastest-growing unicorn

Steal from the fastest-growing unicorn in history

Still leading with "Book a Demo"? It's time to rethink. How to copy Lovable's go-to-market strategy.

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Nordic Fintech
The Klarna & Qliro Feud

The Klarna & Qliro Feud

Fumes between Klarna's Sebastian Siemiatkowski and Qliro's CEO — what the public spat is really about.

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Nordic Finance
New Private Housing Loans & the Nordic Ecosystem

New Housing Loans & the Nordic Finance Ecosystem

April 1st wasn't a joke. What are the ripple effects — and who feels them beyond the housing market?

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Product & Trust
Trust Loops: Bridging the C-Suite

Trust Loops: Bridging the C-Suite

When CMOs aren't looped in at launch, promise and experience drift — and growth leaks. How to close the loop.

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Platforms & Banks
The Silent Takeover: When Platforms Run the Banks

The Silent Takeover: When Platforms Run the Banks

Platforms, fintechs, and banks — and what the relationship means for marketers navigating this shift.

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SaaS Marketing
Marketing SaaS for People Who Just Don't Get It

Marketing SaaS Products for People Who Just Don't Get It

Diagnose what's actually broken — a marketing problem is completely different from a product-market fit problem. A concrete path forward either way.

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Newsletter 01
Stockholm Growth & Fintech
Nordic fintech ecosystem, market moves, and what's actually happening in payments and embedded finance.
Newsletter 02
Creative Performance Marketing
B2B marketing strategy, performance design, and the ideas worth stealing from the fastest-moving companies.
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